Category Archives: Marketing

Eight reasons why every small business needs to have a blog

A blog is technically a base for customers to read all about their favourite companies and their news, while also grasping a better understanding of what they do and what they’re all about. The majority of the time, a business blog creates great content and therefore brings in more traffic. Here are eight reasons on […]

How to keep your business real in the digital age

Everyone has a situational persona, and most of us have many. Sometimes we’re oblivious to our own and acutely aware of other people’s, like the friend who becomes a foodie whenever you’re treating. But our many selves aren’t limited to “real” life anymore. Twitter helps you craft a new & improved you 140 characters at a time and […]

Why You Need High Quality Apps to Stay Relevant

The app marketplace has vaulted into the millions but in some ways nothing has changed. Consumers only use about 26 or 27 apps a month, according to a Nielsen report. The time consumers spend with those apps is increasing though– up 63% over the past two years. In the fourth quarter of 2012, consumers spent […]

10 Tips for Marketing on a Shoestring Budget

Most small business owners face this dilemma at one time or another: How to create a successful marketing campaign that generates revenue advertising without breaking the bank. The days of social media have certainly made it easier to promote a business, but it’s not the only way, nor should it be. There are several other […]

How to get people to download your new app!

So you’ve published your App to the App Stores and they’re ready for download… Now What? Advertising your app and getting users is one of the hardest parts of building a mobile-first startup. Better distribution and advertisement of app results in turning more users and traffic to your mobile app. Most of the entrepreneurs make mistake […]

Marketing Your New App

 Congrats! You just published your first app to the app store, now what? Interaction is key for any app, but especially a new one. Without it, your app will fail. The entire purpose of having a mobile app for your business is to increase customer interaction, loyalty and (most importantly) sales. But so many don’t […]

7 Tips on Mobile App Marketing

When it comes to apps, creating the app is the easy part.  It’s getting it noticed that’s the challenge.  With hundreds of thousands of apps being uploaded to marketplaces every year, standing out is hard, and climbing to the top is nearly impossible. That said, here are a some strategies to consider than can help […]