Financial technology covers a host of financial services software that has come of age in the 21st century. FinTech is an economic industry composed of companies that use technology to make financial systems more efficient, as Wharton describes it. Most SMBs are affected by some application of financial technology, whether they know it or not, […]
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May
May
In celebration of National Small Business Week 2018, we can’t help but think how important small businesses are for the continued success of iPage. Not only are we inspired by their creativity and sense of adventure; we also recognize they have become an integral part of the entire American economy. You will be inspired too, once you […]
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Apr
Apr
According to social media usage research conducted by Smart Insights, 65 percent of Americans use at least one social network. Ten years ago, just 7 percent of Americans used social media. Over the last decade, social media has grown from something only used by teens into a must-have communication tool used by the majority of […]
30
Apr
Apr
When you first start a small business, branding is often an ideal vision of the image you want to project. You pour your time, effort, and budget into crafting the right tone and personality. But the bigger your business grows, the more you realize your brand doesn’t fully capture the value you provide. Just like […]
30
Apr
Apr
Want to start making quick and effective videos to market your small business? Video marketing is a great way to sell your products or services. But, making videos can be an expensive affair. They can also be difficult to make if your not an expert. Luckily, the internet is a magical place! You’ll find a […]
30
Apr
Apr
A blog is technically a base for customers to read all about their favourite companies and their news, while also grasping a better understanding of what they do and what they’re all about. The majority of the time, a business blog creates great content and therefore brings in more traffic. Here are eight reasons on […]
30
Apr
Apr
Credit: Rawpixel/Shutterstock It’s no surprise that starting a business requires a decent chunk of money, but expenses don’t end once you’re up and running. As a small business owner, you’ll want to create and maintain a reliable budget to keep your finances in check. According to Annie Scranton, owner of Pace Public Relations, businesses of […]
Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done. Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple sites I trusted, I bookmarked […]
It’s safe to say that mobile internet usage has finally surpass desktop internet use. This is such a large milestone for mobile — Remember a few years ago when we were all glued to our computer screens? This has been a long time coming, and while an expected and inevitable transition, it will have resounding effects on how all […]
Everyone has a situational persona, and most of us have many. Sometimes we’re oblivious to our own and acutely aware of other people’s, like the friend who becomes a foodie whenever you’re treating. But our many selves aren’t limited to “real” life anymore. Twitter helps you craft a new & improved you 140 characters at a time and […]