5 Free Video-Making Tools for Your Small Business

Want to start making quick and effective videos to market your small business?  Video marketing is a great way to sell your products or services. But, making videos can be an expensive affair. They can also be difficult to make if your not an expert. Luckily, the internet is a magical place! You’ll find a tool for practically anything, even some easy and free video-making tools for your small business.

Types of Videos

Explainer videos: An explainer video conveys what your company does, what your product or service is and its utility to your audience. These videos can be animated or just presentations that help people understand what your business does.

Animated videos:  Animated videos are fun, cartoon-ish videos that give you the opportunity to explain complex concepts to your audience. Whiteboard animations also come under this format.

Interviews: Engage your audience by taking interviews of industry experts, team members, and customers.

Culture video: Show off your company culture which will connect your audience. You can also use live videos to do this.

5 Free Video-Making Tools for your business:


Animoto allows you to pick photos, texts, videos, and music from its library and create a video. You can quickly post these videos on your company website and social media handle.

A huge plus is that it has an app that’s compatible with both Android and iOS. A desktop version is also available.

There is a free trial for a period of two weeks. Later you can choose any package monthly as well as annually according to your requirement.


Powtoon is used by Coca-Cola, Starbucks, eBay and is a video making tool that can be used for your business too. It is free and easy to use online software that lets you create some pretty cool animated videos.

You can select images, props, shapes and animated characters from your computer or import them. Their drop and drag feature let you create high-quality animations.

There is a free trial available for Powtoon and you can choose from different packages with varied features later.


You can create slideshows, logo animations and even explainer business videos for free on Renderforest.

Renderforest is an animated video maker which churns out high quality videos for you. You can make customisations from the hundreds of templates.

You can make presentations, promotional videos, testimonies and more quickly and efficiently without spending any money.


Animaker is a do-it-yourself tool for creating animated infographic videos. It makes data and statistics compelling for viewers with its drop sound effects, music, and pre-animated assets.

Animaker videos can be no more than two minutes. The only drawback is that Animaker can be used only on Cloud.

Unlike other video editing tools, there is a free package available here. Along with that, there are other packages priced according to the features.

Google Hangouts on Air

Google Hangouts on Air lets you broadcast live in HD to Google, Google Plus, Youtube and your company website.

You can also use Google Hangouts on Air with Youtube Live. You can also edit and post the broadcast recordings on your company’s Youtube channel.

The biggest plus of Google Hangouts on Air is that it’s absolutely free. 

BONUS: You can use Instagram Live or Facebook Live to make culture videos and webinars. Check out this cool webinar we just hosted on Facebook about popular payment methods in India.

What if we told you, you could actually make money selling videos? Sell your subject matter expertise by packaging them into short videos of the above format and you could even start collecting money every time someone watches it.

All you have to do is focus on creating creative videos to grab more viewers and let Instamojo help you take care of the payments. Thousand of businesses sell their videos on Instamojo, you can too!

With Instamojo you can set up your business in under two-minutes and start selling online for FREE!

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