Ways Your Small Business Wastes Money Running a business can be difficult. In the first few years, you work very hard to make a profit or even not to lose too much. It can take a long time before your profits seem worth all of the hard work and you can often feel like you […]
Category Archives: Business
Email is the core requirement of any business house for doing correspondence and communication. Email marketing is still considered a vital tool for the success of your business and to get new clients. For that purpose, you need to choose a good email service provider where you can create an email account for business-related communication. […]
by Daryl Kate Dizon, Guest Contributor Picture this.You are a business-minded individual who’s passionate about fashion. So after taking a course in fashion designing, you’ve decided to build your own clothing line.And while there are tons of stuff to consider to kickstart your brand like hands-on designing for instance, you may miss to see the […]
Financial technology covers a host of financial services software that has come of age in the 21st century. FinTech is an economic industry composed of companies that use technology to make financial systems more efficient, as Wharton describes it. Most SMBs are affected by some application of financial technology, whether they know it or not, […]
In celebration of National Small Business Week 2018, we can’t help but think how important small businesses are for the continued success of iPage. Not only are we inspired by their creativity and sense of adventure; we also recognize they have become an integral part of the entire American economy. You will be inspired too, once you […]
When you first start a small business, branding is often an ideal vision of the image you want to project. You pour your time, effort, and budget into crafting the right tone and personality. But the bigger your business grows, the more you realize your brand doesn’t fully capture the value you provide. Just like […]
It’s safe to say that mobile internet usage has finally surpass desktop internet use. This is such a large milestone for mobile — Remember a few years ago when we were all glued to our computer screens? This has been a long time coming, and while an expected and inevitable transition, it will have resounding effects on how all […]
Everyone has a situational persona, and most of us have many. Sometimes we’re oblivious to our own and acutely aware of other people’s, like the friend who becomes a foodie whenever you’re treating. But our many selves aren’t limited to “real” life anymore. Twitter helps you craft a new & improved you 140 characters at a time and […]
The app marketplace has vaulted into the millions but in some ways nothing has changed. Consumers only use about 26 or 27 apps a month, according to a Nielsen report. The time consumers spend with those apps is increasing though– up 63% over the past two years. In the fourth quarter of 2012, consumers spent […]
Congrats! You just published your first app to the app store, now what? Interaction is key for any app, but especially a new one. Without it, your app will fail. The entire purpose of having a mobile app for your business is to increase customer interaction, loyalty and (most importantly) sales. But so many don’t […]